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Summary: This is not about ‘Google going social.’ The company has the potential to become something that is at the heart of enterprise. Everything else is just happy talk.
Google Plus, Google’s idea of a social network is in highly controlled beta (aka ‘Field Test’) at the moment. Very few people have had their paws on it but Marshall Kirkpatrick over at ReadRightWeb invested a whole night trawling through the features. He emerges impressed:
This is a really big deal, a super ambitious effort involving scores of engineers over months of near total secrecy. (Though some helpful sources and I scooped the core Circles part of all this three months ago.) The service is really, really well done. Will it be good enough? I have no idea, but I have felt drawn to keep using it all night long. Continue reading